Social media as a force for good: How to make the planet go viral.
If you want people to do things, give them something to copy
Influencers on social media have a powerful platform to inspire their followers to live more sustainable lives. By showcasing their own practices or inviting their audiences to creative challenges that push boundaries, they have the power to install new habits. Many of them are to be considered as cultural innovators of these times.
The Dalai Lama once said: If you think you are too small to make an impact, try sleeping with a mosquito.
Are you ready to start a movement?