Feed your head

The solutions are to be found between our ears… Now is the time to make use of how the mind works.

Understand the mind to save the world.​

​With all technologies and scenarios to save our planet available, the challenge, now more than ever, is psychological. How to make sustainable lifestyles easy and attractive? How will we engage people for a new story? So often, the solutions are to be found between our ears… Now is the time to make use of how the mind works. Insights in behavioral economics, transition management and a generational approach are key. ​

​How do we construct a new meta-narrative to make a sustainable future attractive for everyone?​