In a world where purpose matters as much as product, the future of beer depends on more than just great taste. That’s why Love Tomorrow and AB InBev have come together to launch Cheers to Tomorrow—a short-form video series that takes a deeper look at how brewing innovation and sustainability go hand in hand.
From energy-saving techniques to natural ingredients and smarter packaging, each episode explores the processes and people shaping tomorrow’s beer. At the centre is David De Schutter, Global VP of Brewing Innovation at AB InBev, who leads viewers through the company’s most forward-thinking practices—all of which are already making a measurable impact across the globe.
Here’s a look at the first four episodes of the series:
Episode 1: Simmer and Strip
In the series debut, David introduces the Simmer and Strip technique—an energy-efficient brewing method that separates flavour preservation from vapor removal. By reducing energy use by up to 65%, this innovation shows how a subtle shift in process can lead to powerful change at scale. Already rolled out across more than 20 breweries, it’s proof that better brewing is possible without compromise.
Episode 2: Natural Ingredients & Quality Brewing
What makes a beer truly exceptional? For David and his team, it begins with nature. This episode dives into AB InBev’s commitment to sourcing top-quality ingredients—from local farmers to regenerative practices—while maintaining rigorous sensory testing throughout the process. The result? Beers that are as responsible as they are refined.
Episode 3: The No-Alcohol Brewing Journey
Moderation is a growing choice, but flavour shouldn’t be the trade-off. Here, David explains the science behind AB InBev’s no-alcohol portfolio. From controlled fermentation to advanced filtration methods, the episode highlights how the same attention to detail is applied—ensuring that 0.0 beers hold their place in every occasion, without losing their identity.
Episode 4: The Super Can
Sustainability isn’t just about what’s inside the can—it’s also about the can itself. In this episode, David introduces the Super Can: the lightest beer can in the world at just 9 grams. Lighter design means less material, less transport impact, and a major step forward in lowering the carbon footprint of packaging. It’s innovation that travels well—literally.
Meet David De Schutter at the Love Tomorrow Summit
The Cheers to Tomorrow series is more than a behind-the-scenes look—it’s an open invitation to join the conversation. David De Schutter will be sharing deeper insights and real-world impact at the Love Tomorrow Summit this summer. It’s the perfect moment to connect purpose with progress, and raise a glass to what’s next.
Stay tuned, follow the series, and explore how brewing better today can shape a more sustainable tomorrow.
