Influence behaviour to turn sorting and recycling into a second nature.
Create more material awareness. Reduce litter to zero.
Project
More than a trash bin
Turn sorting and recycling into a second nature. Reduce litter to zero.
Client:
Tomorrowland
Year:
2013 - Now
Project Involves:
Influence Behaviour & Material and waste management
Goal
Approach
Development of an own Tomorrowland bin; the first bin in the world specifically designed for festivals; the FlowerBin®. The eye-catching bin is part of the beautiful festival decoration. When (packaging) materials are more attractive, we appreciate the product more. This should lead to less of a throw-away mindset and convert into a recycling mentality.
The bin invites to sort several types of waste in a fun way, which makes it logistically smoother to recycle all that is collected.
Positive impact generated
With the support of an innovation subsidy by MIP, LoveTomorrow created the FlowerBin® (in partnership with OVAM, the City of Antwerp, Total Waste Systems & Fosfor). Learnings lead to the creation of a new generation of bins: Lovebin & Calyx (now part of The Recycle Club) – they are easy for visitors to use and for crew to handle and store.
- Reduced the quantities of trash thrown on the ground with a third
- Progress: In 2019 80% correctly sorted waste, compared to 30% in 2013
- Cleanliness: the amount of litter that the Calyx bin prevents, is almost enough to fill the entire Freedom stage at the Tomorrowland festival.
Bin of the future in numbers
Reduced the quantities of trash thrown on the ground with a third. Progress: In 2019 80% correctly sorted waste, compared to 30% in 2013.
Cleanliness: the amount of litter that the Calyx bin prevents, is almost enough to fill the entire Freedom stage.
What's next
We are keen to make this know-how available to local governments in order to help villages and cities change people’s perception on waste. By dealing with the public space differently, we make sorting easy, attractive and rewarding. We continue to push the boundaries on how to improve the collection of materials in the future.
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