Lucas De Man graduated from the KU Leuven with a Masters in Literature in 2004. He immediately applied to the Amsterdam University of the Arts (NL) to become a Director and won the Matthijs Prize (NL 2007) and the Young Talent Award from Theater aan Zee (BE 2007) before graduating in 2008.
In his final year, he founded together with Wouter Goedheer and Bas Van Rijnsoever Company New Heroes, a professional creative company, specialised in storytelling and imagination. They create artistic projects all over the world with a network of freelance creatives from all disciplines. In 2019 Lucas, Wouter, and designer Pascal Leboucq founded a second organization called Biobased Creations, a design studio for artistic practice with nature and natural materials. They became world-famous for their The Growing Pavilion and The Exploded View Beyond Building pavilions.
Next to his job as director of New Heroes and Biobased Creations, Lucas works as a (Tv) host and speaker. He presents several art shows on Dutch national television for AVROTROS and VPRO. He is a frequently asked host or speaker for events such as TedX Amsterdam, YPO year conference, Design Indaba, Dutch Design Week, ELIA, Y20, Arena Design Hotels, Tomorrowland, and many more.