Last year, almost half a million visitors descended on De Schorre provincial recreation area in Boom during Tomorrowland, temporarily multiplying the population of the municipalities of Boom and Rumst. Rather than being seen as a disruption, the festival has strengthened the bond within the local community. The Love The Neighbours initiative nurtures the festive spirit – not only in summer, but throughout the year.
Launched in 2010, the Love The Neighbours initiative steadily gained momentum through consistently investing in dialogue, involvement, and mutual respect. Led by Joris Beckers, the initiative aims to create positive impact locally: “Our neighbours are our best ambassadors. They hang flags from their windows, wave to the parade of festivalgoers from their benches, and the youngest residents even lend a hand carrying luggage.”
A dedicated neighbourhood team
Today, a dedicated team, led by an ombudsman who handles neighbourhood issues and insurance claims, nurtures the bond with the community. During the festival, from July 15th to August 1st , the neighbourhood centre is an easily accessible place where locals can ask questions or flag any issues. Between the two festival weekends, the highly anticipated Neighbourhood Party brings 12,500 people together.
Other initiatives are the Flag campaign, in which 2,000 residents become proud owners of a Tomorrowland flag; a drawing competition for local children, with around 500 entries and great prizes; and special guidance for people with disabilities. Throughout the year, the neighbourhood mailbox receives around 4,500 emails, each responded promptly. In July and August, this service is reinforced with a free hotline that systematically records feedback. And every June, a neighbourhood newspaper with a circulation of 35,000 copies is published, filled with updates on the festival, mobility, and community stories.
Spreading joy across generations
Tomorrowland’s neighbours receive special festival tickets, but not everyone can experience the festival vibes on the holy grounds. One of the most unique elements of Love The Neighbours is Tomorrowland’s initiative to bring the festival to residential care centres across Boom and Rumst.
The idea originated during one particularly sweltering summer, when many seniors were unable to attend the annual neighbourhood party. Rather than let them miss out, Tomorrowland decided to bring the celebration to them instead. This first edition was such a success that it quickly became an annual tradition.
Commitment to the local community
The Love The Neighbours initiative is a tribute of respect to the local community. Tomorrowland’s dedication to creating magical experiences has not gone unnoticed. The joy of the residents and the connection between young and old caught the attention of public service broadcaster VRT, as well as local and regional newspapers.
More broadly, it reflects the festival’s commitment to making a positive impact on its surroundings – whether by eliminating food waste or investing in pollinators in the nearby nature reserve.