Love Tomorrow partners with Flex Print’s Sign Again project to give old festival banners a second life. Because sustainability doesn’t end when Tomorrowland does.
If you’ve been to Tomorrowland, you’ve undoubtedly stopped to admire its banners. Whether guiding you to your favourite stage or showcasing this year’s central theme in an artistic way, they are an essential part of the experience. But despite their beauty, they often didn’t get a second life.
Finding a new purpose
Traditionally single-use and difficult to recycle, banners posed a sustainability challenge – one that Love Tomorrow was determined to solve.
The answer lies in Sign Again, a breakthrough process that transforms used banners and production waste into brand-new material. Developed by Flex Print, the process grinds down banners and cutting waste into regrind, creating a durable, printable, and versatile resource. The resulting material is not only impact- and cut-resistant but also fire retardant and highly flexible – ready for a new purpose.
12 tons of CO2 emissions saved
In 2024, Tomorrowland repurposed 12,500 m² of banner material into 1,328 plates of Sign Again material – preventing over 12 tons of CO2 emissions compared to normal incineration processes.
With a goal of ensuring 70% of all festival waste – including waste from setup and breakdown, as well as currently non-recyclable materials – gets a second life by 2030, Tomorrowland continues to push the boundaries of sustainability. By finding new life for banners and other waste streams, the festival is setting change in motion – and inspiring others to do the same.