Discover how the Responsible Crew Shirts project is helping Tomorrowland make its fashion line more sustainable, supporting Indian cotton farmers, and promoting circular economy.
In 2019, Love Tomorrow embarked on a project with a simple yet profound goal: Make Tomorrowland’s fashion and merchandising more sustainable. From this vision was born the Responsible Crew Shirts project, a journey that marries ecological materials, fair production processes, and circular design with the incredible spirit of Tomorrowland.
Our mission was to create an organic cotton crew shirt that you would be proud to wear, knowing it was created responsibly, both socially and ecologically. We wanted to make sure each shirt had a story, a story of who made it and how it contributed to a more sustainable world.
Every detail was thought through, from sourcing organic cotton from India to ensuring humane working conditions for producers. We incorporated a continuous reuse model where crew members would swap their used shirts for washing and reuse, tracked via smart systems on the crew wristbands. When shirts reached their life’s end, they were upcycled into high-quality jeans jackets, thanks to our partnership with Urban Fibres and the NGO GVK Society.