Making people aware that most of their waste is a source of renewable materials, if they sort to recycle. Moving focus from cleaning residual waste to preventing waste at the source. Become the cleanest festival and campsite.
Project
The Recycle Club
Make people aware that most of their waste is a source of renewable materials – if they sort to recycle! Moving focus from cleaning residual waste, to preventing waste at the source. Achieve the cleanest festival and campsite.
Client:
Tomorrowland
Year:
2015 - Now
Project Involves:
Influence Behaviour & Material and waste management
Goal
Approach
Love Tomorrow ran an extensive subsidised research in partnership with the government about waste behaviour at festivals.
Following that research Love Tomorrow created The Recycle Club, in partnership with Tomorrowland & Dreamville.
The Recycle Club is an overall concept making recycling fun, easy and accessible. It’s fully part of the camping and festival experience.
The programme is composed of four pillars, to motivate and stimulate visitors to recycle:
- Facilitate: The Calyx bin, recycle points, recycle kit.
- Communicate: easy sorting symbols & guidelines, clear signage, recycle teams.
- Activate: Recycle Teams serve as ambassadors; they help and motivate others to sort and recycle. The Recycle Clubhouse offers an informal contact point with information on recycling and how tokeep the campsite clean in a very fun and informal way.
- Inspire: at the Recycle Clubhouse, furniture is 3D-printed out of granulates derived from TML’s own onsite recycled PET bottles and plastic!
Positive impact generated
Since the start of The Recycle Club in 2015, the amount of correctly sorted PMD at Tomorrowland has multiplied by 35! The festival- and campsite have never been cleaner. This was only possible by the joint effort of visitors and crew, who got inspired by the holistic concept of The Recycle Club.
What's Next?
Love Tomorrow is keen to implement this concept at other organisations, to get everyone involved in this important mission.
Let’s team up to make positive impact.
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